FOR THE C-HR HYBRID
"MOVE THE LINES" FOR THE TOYOTA TRAINING DAYS
To accompany the launch of the new Toyota C-HR, 1,200 participants were brought together on 3 circuits in France (Paddock 42 - Haute Saintonge - Ouest Parisien). The event took place simultaneously for 1 week over 14 successive sessions.
The jam-packed day featured static workshops, a product reveal in plenary session and dynamic circuit tests.
This large-scale event allowed sales and after-sales teams to get up to speed with all of this new model’s innovative features.