As part of the process to select the young people to participate in the national finals and possibly make it into the France WorldSkills Team, the agency produced a clip that defies all the prevailing codes for promoting apprenticeships and skilled trades.

To reach and attract young audiences, we drew inspiration from the culture of sports equipment manufacturers such as Nike and Adidas. The clip had a massive impact thanks to its format and style and ending up being widely transferred by the target group.