ACTING OUT CONTENT
HEIGHTENS ITS APPEAL
NESTLÉ ANNUAL CONVENTION
All PURINA conventions are scripted in a theatrical format. Entirely written and staged like a show, the content is worked on with each product team to make every presentation a memorable and original moment. As part of a coherent and attractive whole, each product or service is staged like a real show. Sometimes it even takes on a musical dimension.
We note that more than 90% of messages are memorised with this format which easily beats the 10% recorded at the end of a so-called standard convention.