MY PLAN A
GENERAL PUBLIC COMMUNICATION CAMPAIGN
MEDEF (French employer federation) wanted to show its willingness to promote apprenticeships among businesses and young people, by organising a major day-long event dedicated to this path of excellence. To meet this need, Manifestory designed the campaign dubbed "Apprenticeship, my plan A".
Organised at MEDEF headquarters, this event featured workshops allowing the public to try their hand at different professions in a fun way.
A plenary session rounded off the event during which Pierre Gattaz, the former President of MEDEF, was able to reaffirm his belief in the value of work-study courses.