LOVE RUN FESTIVAL, 7 KMS OF HAPPINESS
LOVE RUN BY PINK LADY
An operation designed, initiated and produced by Manifestory for more than 4,500 runners in the Bois de Boulogne in Paris. We chose a medium (fun run) and a theme to create an attractive and lasting brand around the notion of love.
More than an original race (two runners joined by the wrist), the event is also a festival with a village featuring sponsors presenting their vision of love. An infinitely variable theme appealing to the general public and advertisers alike, not to mention local authorities which can go beyond mere sponsorship to send powerful messages of kindness and love.