A TV CAMPAIGN COMPLETED IN 10 DAYS
Project Manager and executive director: Louis Tolleron - Direction, video montage and mixing: Richard Mothes - Writing: Carine Marouteau
The fresh Fruits & Vegetables and Potatoes sectors will launch, in record time, in coordination with Manifestory, a series of TV commercials on France TV’s national channels, to be broadcast, starting May 4th 2020.
This campaign will aid in sustaining the fresh Fruits & Vegetables and Potatoes sectors by advising the consumer how to take the necessary precautions when buying products, to inform the public on benefits of home-cooking fruits, vegetables and potatoes and to have confidence in the products.
This public service announcement, produced by Manifestory and commissioned by INTERFEL and the CNIPT, in the midst of this current confinement, demonstrates the execution of creative proposals, executive production and validation procedures.