40 YEARS 

IN THE SPIRIT OF THE TIMES

INTERBEV, 40 ANS DANS L'AIR DU TEMPS
INTERBEV, 40 ANS DANS L'AIR DU TEMPS

A special evening was organised to mark the 40th anniversary of the French Interprofessional Association for Livestock and Meat at the Elysée Montmartre venue.


250 people gathered in front of 3 giant LED screens to discover 4 "zapping" type videos tracing the last 40 years of the organisation.


On the programme: special guests: Simone Zanoni, a Michelin-starred chef, Didier Guillaume, Minister of Agriculture and Food, the President of Interbev, and Thomas Hervé, journalist, were able to retrace the landmarks in meat consumption over the past 40 years.

The evening ended with a live band "Kararocké" that was lauded as a highly original way to conclude the event.