OPENINGS IN PARIS
BRAND LAUNCH / STORE OPENING
Jahwa Group, leader in Chinese cosmetics, expressed its wish to set up an event communication operation to accompany the opening of its first international flagship store on Avenue de l'Opéra in Paris, for its star brand Herborist.
This entire operation was built in alignment with the store:
- A series of interviews with Group senior management by leading French and Chinese media (including Les Echos and Le Figaro).
- A store-opening ceremony respecting the Chinese tradition of "ribbon cutting", in the presence of a whole host of leading figures from both continents, and the production of a video report and a "big picture".
- A promotional operation with a fleet of rickshaws flying the colours of the brand circulating in the most vibrant parts of Paris and a street marketing operation in the Opéra district.
- A VIP evening trumpeting the brand's "naturalistic" values.